Mon restaurant
Mon compte
‘70s
Belgium 1971
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Join the Success Story of The Iconic European Burger Brand
Our history
A 50-year-old European QSR Pioneer Brand
‘90s
Expansion of the franchise network
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‘10s
Acquisition by Groupe Bertrand (Burger King MF) 2015
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1968
Birth of the concept
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‘80s
France 1980
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‘00s
500+ restaurants
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‘20s
"New" Quick Acquisition by H.I.G. Capital
International expansion
The Leading
European Burger Brand
>€800M
System-Wide Sales
+275
Restaurants in 4 countries
100M
Customers served
10,000
Employees
N°2
in Belgium and Luxembourg. N°3 in France
€ 3,5M
Average Revenue per Store
90%
Franchise stores
A Cult-Like Brand
European pioneer
50+-year history
>100M Customers
>90% Awareness
50+-year history
Mainstream positioning
Families & Young people Halal protein & veggie
Best rated brand
Families & Young people Halal protein & veggie
Multi-National Footprint
Visit the French website
Belgium
76 restaurants
N°2 QSR burger chain
France
195 restaurants
N°3 QSR burger chain
Luxembourg
3 restaurants
N°3 QSR burger chain
Morocco
7 restaurants
N°3 QSR burger chain
Multi-National Footprint
Visit the French websiteBelgium
76 restaurants
N°2 QSR burger chain
France
195 restaurants
N°3 QSR burger chain
Luxembourg
3 restaurants
N°3 QSR burger chain
Morocco
7 restaurants
N°3 QSR burger chain
Our clients
For Teens, Young Adults & Families
Best Tasting Burgers
Iconic Products with Unique Tastes Leveraging Sauce ‘Savoir-Faire’
For people & planet
Committed to CSR
People
Employer brand, training, and safer operations.
Products
Quality, sourcing, and nutrition transparency.
Planet
Packaging improvements and practical CSR actions.
For people & planet
Committed to CSR
People
Employer brand, training, and safer operations.
Products
Quality, sourcing, and nutrition transparency.
Planet
Packaging improvements and practical CSR actions.
Restaurant Design & Concepts
Promoting Brand Identity Exteriors with High Recognition
Versatile assets (250m2 to 500m2) : Drive-through, Malls, City centers
Customer experience & omnichannel
Superior Operational Capability
Top-notch digital capabilities
Comprehensive IT-tech suite
Quick